Your Coaching Business Is Failing. Here’s What You Need To Do.

“The definition of insanity is doing the same thing over and over again and expecting different results.”


Why is it that only 20% of all coaches in the U.S. can actually live from coaching alone? Why is it that those who are successful are making 10x, 100x more revenue than the others, despite sometimes working less and spending more time with their families and friends? And what is the main difference between those who succeed and those who struggle?

There is a simpler answer to this questions than you might expect…

Meet Leslie

Leslie has always had a passion for bringing teams together and producing massive results. As a child, she loved hearing stories about people joining each other to achieve something bigger than any one individual.

That’s what inspired her to become a business and teamwork coach. She went through years of personal training under the mentorship of a successful consultant who had transformed multi-million dollar businesses. She even got certified as a business coach.

Yet, with all her skills, knowledge, experience and passion, Leslie’s practice didn’t take off as well as she thought it would. She struggled to bring on new clients, and the ones she had worked with her on a one-off basis.

At the end of the day, Leslie just wasn’t making enough money from her coaching practice. She was trading time for money, working with clients 1-on-1 and offering free sessions to bring in new ones. Deep inside, she knew she wasn’t going to be a million dollar coach if things continued the same way.

Is this starting to sound like your story?

The Cold, Hard Truth

Only 20% of all coaches earn enough from their practice to make a living. An even smaller number go on to make 6 or 7 figures a year.

The International Coach Federation estimates that the average coach earns $47,900 per year. Remove those top 20% and the number drops even lower. You just can’t live a rich life on that much.

This is not what you envisioned when you started out as a coach. You thought you’d have more freedom, but you’re a slave to your clients’ demands. You may even have clients who aren’t the right fit, but you had to take them on because you needed the business.

You thought you’d have more time to spend with your family or on growing your coaching business. Instead you spend most of your time working 1-on-1 with your clients, and the rest of it trying to find new ones.

More importantly, you thought you’d make more money. Sure, you want to change lives and that’s more important than money, but if you aren’t successful how are you going to bring success to your clients?

No one dreams of living a life where they can only just make ends meet. When you got into coaching, you dreamed of being a part of the top 20%. So why aren’t you?

The Missing Ingredient

Tony Robbins coaches some of the richest and most successful people in the world. From helping Paul Tudor Jones run one of the most successful hedge funds, to providing the leadership model at Salesforce, Tony has done it all.

The interesting thing is, Tony never had a formal education. He doesn’t even have a coaching certification. He wanted to go to university to become a sportswriter, but had to drop that when his mother kicked him out of their house. Instead, he ended up working as a janitor.

Here’s the thing. You don’t need a degree or a certification to become a successful coach like Tony. You already have all the ingredients.

Like Tony, you’re passionate about what you do. You love helping your clients, and you give them massive value. You work hard and you have the experience and skills to back up your teachings.

But there’s one difference between you and Tony. It’s the missing ingredient, the reason why you aren’t in the top 20%.

I’m talking about having a playbook, a blueprint, a strategic plan.

Wait, what? A plan? That sounds too simple. It’s got to be something complicated. Surely Tony Robbins is actually a magician or a hidden genius with a higher IQ than Mozart.

Well, as Tony himself puts it, he knows how to create a process to achieve things. He doesn’t know as much about trading as a hedge fund manager but he knows how to create a strategic plan that will help his clients reach their goals.

And he learned how to do that by creating a strategic plan for himself. Everything he does in his life is according to this plan. From preparing for a seminar, to his diet, Tony doesn’t leave anything to chance. It’s all part of the masterplan.

You Need A Plan

The quote at the start of this post is usually attributed (or misattributed) to Einstein. Regardless of who said it, the meaning is clear. If you keep doing the same thing, you’ll get the same results.

If you keep running your coaching business the way you’ve been doing, you won’t ever become a part of the 20%. Your family and friends might tell you that in time everything will work itself out, but that doesn’t happen.

You need to make it happen, and that means you need to change what you’ve been doing. The first step is to create a strategic plan.

When Leslie first created her plan, she had set a goal to reach a monthly income of $8,500. She surpassed that and with each consecutive months set higher goals for herself.

She started attracting better-qualified clients and getting them to commit to long-term coaching. Along the way, she created a successful teleseminar series, and became an international author.

Today, Leslie is a successful coach consistently bringing in 6 figures. She has coached teams from multi-million dollar companies and helped them double their sales. She has clients all over the world, and has won awards for her work.

Here’s Your Plan

If Leslie can do it, so can you. Fortunately, you don’t need to create a plan from scratch. We’ve already got one for you. By studying some of the most successful coaches, we’ve been able to identify the strategies they used to grow their coaching businesses.

In our free course, we uncover all these strategies and show you, step-by-step, how you can implement it in your business. By following it, you’ll immediately get ahead of the 80% and well on your way to the top 20%!

Business Development Manager @EDLOUD

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